Charlotte Knight was the founder of CIATE and her passion and vision forms the very foundation of the brand’s DNA – with color, innovation, aspiration, trend and extraordinary forming the key brand values. The dream of her became to reality in 2009 and has grown into a global nail and makeup brand. Charlotte’s creative vision, endless energy and determination has not only shook up the nail category but impacted the beauty industry as a whole. The brand foundation has led to endless appeal to female consumers worldwide. The brand has endless appeal to beauty lovers globally .The brand is aiming to inspire and entertain the client, and encourage her to play with colors.